The decision to hire an advertising agency isn’t one that should be taken lightly. The advertising firm you choose will become an extension of your company, helping you to expand your reach and achieve your goals. If you’re lucky enough to land with a creative agency you like and work well with right off the bat, it can lead to a productive partnership for years to come. If not, then you’ll have to start from scratch all over again when it comes time for your next campaign.
Make the right decision the first time around. Here are some questions you should consider before taking the plunge with an advertising agency.
- What Do You Want to Get Out of Advertising?
The first mistake many companies make is that they don’t have a clear objective for their marketing — they expect the ad agencies to come up with that for them. When you know what you need, you’ll be better placed to find a firm that will know how to help you achieve your vision.
- What Kind of Clients Has the Agency Worked With Before?
Advertising agencies are not a one-size-fits-all medium. Some firms are better suited for working with high-tech digital clients, while others are more adept at children’s television marketing. Make sure to review a portfolio of past work to see the style of an agency’s work and to perhaps find something similar you might like to try for yourself.
- What’s Your Digital Outreach Plan?
Everyone knows that the future of marketing is on the internet, and especially through mobile devices, but 50% of companies don’t have a plan for their digital marketing. While many firms jump at social media branding — 78% of companies now have a dedicated social media team, up from just 67% in 2012 — others might find it better to opt for email marketing, which has one of the highest ROI rates of any marketing strategy (despite the fact that only 8% of companies have an email marketing team). There are too many options to just say you want to “go digital”; every company needs a specific plan.
Before you hire an advertising agency, make sure that your own objectives, goals, and initiatives are in place. That way, you’ll be able to measure results and make sure you’re getting the most out of your campaign.