The Underblog

The 4 Predicted Social Media Trends That Can Help (or Hurt) Your Business in 2017

benefits of hiring an advertising agency

It’s no longer enough for businesses to simply have and occasionally use social media platforms. In order to survive in the marketplace, companies have to consistently come up with creative ways to utilize these platforms to their advantage. The importance of having an established social media presence has caught on. In 2015, around 78% of companies said they had dedicated social media teams, compared to 67% in 2012. But it’s how we use social media that matters most.

One of the benefits of hiring an advertising agency is that you have a team of highly skilled marketing professionals on your side. A marketing agency can determine the most effective practices for your business and how to improve upon your current strategy. Because the landscape of social media is always changing, ad agencies need to keep up with the latest trends. To that end, here are four predicted social media trends to pay attention to in 2017:

  • Twitter may be on the outsTwitter has been decreasing in popularity for a while. Although the platform probably isn’t going anywhere just yet, its users are experiencing a bit of pronounced fatigue. While comedians and certain political leaders manage to create highly shareable content in 140 characters, most businesses don’t fare as well in their tweets. It can be an important channel for customer service needs, but it’s not a reliable method for social media marketing. Don’t delete your account, but don’t dedicate too much time to it, either.
  • Instagram’s influence will increaseVisual engagement is key in social media marketing, which makes Instagram the perfect platform for your ads. Instagram just rolled out a new feature that allows business accounts to identify themselves as such. The beauty of this feature is that it allows you to trace your demographics and engagement trends in a much more comprehensive way. The platform also provides businesses with a much wider reach, and the advertisement options allow companies to create visually appealing ads that don’t alienate consumers.
  • Snapchat shows promiseSnapchat may be appealing to trendy millennials, but its reach has a lot of potential. The company recently rebranded as simply Snap, which shows that it is thinking way beyond flower-crown filters. Its success illustrates a shift to instantaneous content — something that’s craved by its users. The platform allows for live feeds and provides a more intimate connection to your followers. This can be very beneficial for businesses both small and large. The company is also planning to roll out additional products and features, so this platform is definitely one that your ad agency should keep an eye on.
  • Companies will have to get creativeHere’s where the benefits of hiring an advertising agency become perfectly clear. With every business being expected to maintain an alluring online presence, it’s going to become increasingly important for businesses to get creative in regards to their content. You have to stand out for the right reasons. Businesses will need to focus their efforts on social media and use a lot of imagination in order to be successful. Practical or emotional posts tend to get a lot of attention, but it’s the creative ads — the ones that make consumers think — that have staying power.

One of the main benefits of hiring an advertising agency is that we’re able to think outside the box. We’ll come up with a creative campaign that perfectly encapsulates your brand’s identity and target audience. Get in touch with us today to find out more about how our Atlanta marketing agency can take your business to the next level.

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These 4 Marketing Strategy Rules Are a Must For Any Small Business

ad agencies in Atlanta
Regardless of the size of your business, you need to have a strategy for your marketing. Although digital marketing is becoming more popular than ever, around 50% of the companies who do utilize it don’t have a plan! When you don’t have a plan, you’re essentially flying blind. If this sounds familiar, your business could definitely benefit from using an advertising agency. A creative marketing agency can help identify the things that can help to improve your revenue as well as what might be a waste of time and money. For small businesses, this can be vital for survival. If you’re looking for creative ad agencies in Atlanta, we can help. Here are the steadfast rules your small business needs to follow for marketing strategy success. Here are four of the most important:

  • Identify Your Brand
    “Branding” is a word that gets thrown around a lot, but that doesn’t diminish its importance. In order for potential customers to remember your company and the services you provide, you need to have a clear brand identity. Everything you put out — from print ads to social media posts — needs to be easily recognized as something that belongs to you. You need to consider everything from copywriting style to color choices to having a memorable logo. Although many ad agencies in Atlanta may claim that they can help you with branding, you should choose an ad agency that has clients with memorable campaigns. If you’re cohesive with your ads and your branding, customers will be drawn to what’s familiar and to something that resonates with them. That’s how you build brand loyalty.

  • Differentiate Yourself From the Competition
    Chances are that there are already countless businesses in your industry within your area. If the local market is already saturated, you need a marketing agency to help you set yourself apart from the rest. Becoming familiar with the competition is paramount in order to find what makes your company unique. Do you offer services that others do not? Do you have new technologies coming to market? Do you have a one-of-a-kind point of view? You’ll need to explore what makes your company special in order to rise head and shoulders above your competitors.

  • Know Your Customer
    Identifying your customers is just as important as identifying your competition — and maybe more so. Who is your ideal customer? How can you effectively reach that target customer? Knowing your audience can be tough for many businesses — some want to appeal to everyone. While there’s nothing inherently wrong with that, it’s often more effective to find your niche and focus on how to effectively market to those consumers. Many businesses don’t want to alienate potential customers and potentially miss out on profits, but honing in on your ideal customer will actually benefit you.

  • Track Your Tactics
    Being able to track your advertising tactics is key to marketing success. Digital marketing efforts can be especially helpful in this regard. When you focus on specific keywords, you’ll be able to see what’s working and what isn’t. This will allow you to make better and faster decisions on how to reach those targeted customers. Your creative agency will also be able to analyze whether your strategy is getting the results you want or how this can be changed to yield a better one.

If you’re looking for highly qualified ad agencies in Atlanta, GA, our services are among the best the area has to offer. Whether your business wants a small boots or needs a complete marketing overhaul, we can help take your company to the next level. Contact us today to find out more.

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Rate parity isn’t the only thing that has hurt the hospitality industry over the last decade.

Rate parity isn’t the only thing that has hurt the hospitality industry over the last decade. Advertising parity is a real problem too. How many times have you seen a commercial for an established hotel brand and not been sure which brand was the sponsor after the fact? Parity in hospitality advertising is unfortunate given the diverse offerings available to consumers today. There is truly a choice for everyone: millenials, animal lovers, business travelers, the health conscious, eco-friendlies, trendies, etc. Why then do these brands insist on following the same formulaic approach to their advertising? As is true with most products or services, the key to breaking through the competitive clutter is finding out what makes your brand unique to consumers. This can initially be based on a very tangible benefit or differentiator like “focused attention on personalized service” or “highly stylized décor and accouterments.” But tangibles are simply what the consumer is attracted to on the surface. These offerings do not necessarily translate to brand loyalty. They only open the door to the possibility of a long-term relationship. The key to great advertising that truly connects with consumers is solving the mystery of how your brand makes your customers feel and how it contributes to their experience on a very personal level. It’s about elevating the brand beyond the tangibles to the intangibles. I think the best example of this that I’ve seen lately is the Airbnb campaign, “Live There.” Yes, Airbnb benefits from having a different model than traditional hotels. But what makes the campaign effective is that they chose to focus on the experience that their brand can afford to their customers – the intangible benefit that no one other than Airbnb can offer. The idea that you’re not just a guest checking into a room for the moment – rather you’re experiencing a new environment in a different way than you ever would have been able to before. Having worked with several major brands in the industry, I feel passionate about this lack of creativity and know how hard it can be to convince marketers to take a different approach. With the continued diversification of offerings and increased competition from non-traditional entrants, it will be interesting to see if this trend continues.

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