These days, it’s vital for your small business to utilize a creative agency for your digital marketing needs. While it’s unfair to say that digital marketing has replaced other forms of marketing, you can’t afford to ignore this powerful part of your advertising strategy. Companies spent only 25% of their marketing budgets on digital efforts in 2014, but this number is expected to jump up to 75% within the next five years. In order to be ahead of the curve, you need to start implementing these methods now. Working with an advertising agency can help refine your marketing strategy to fit your needs, but there are also some ways in which businesses can help themselves. By working together, ad agencies and companies can come up with tactics that will result in success for everyone involved. If you’re looking to give your business a boost through digital marketing, try starting with these four tips:
- Have a well-designed website
Having a user-friendly, unique website is key to keeping visitors on your site. In addition, having a site that’s visually pleasing and easy to navigate can actually help you get more traffic because those are the type of sites that Google likes to see. Make sure your site looks great and works equally well across desktop computers and other devices. Cookie cutter sites are boring and won’t retain traffic — but don’t sacrifice the user experience for a quirky website. Find the balance and you’ll also find success.
- Encourage reviews
Many businesses used to thrive on word of mouth. Although that’s still an important factor in many areas, you can no longer rely on it. That’s why you should encourage your customers to leave reviews on Google+, Yelp, and other websites that will help local customers find you. Essentially, these customers are voting for your business and your services. If they have a great experience, encourage them to tell others about it via a web rating. They can make a bigger impact and can help your business do well — a benefit your happy customers will definitely love. You can even offer an incentive for a check-in on Facebook or for leaving an honest review.
- Focus on images
Today’s world is driven by visuals. Poor quality images are no longer acceptable; customers need to see exactly what you do because it will ultimately influence the decision of whether or not to work with you. Bad website design or bad images can alienate potential consumers. This is especially true if your business is in a visual industry, but it applies across the board. If you don’t have regular access to a great visual library, our Atlanta creative agency can certainly help you cultivate and utilize images that will enhance your postings.
- Optimize local traffic
Google’s recent developments have made it easier for smaller local businesses to succeed through area listings. Your ad agency should make sure that your site and digital ads are targeted towards local customers. Make sure that you’re taking advantage of all the area business listings at your disposal. If your company isn’t showing up in web rankings when people search for industry providers in your area, you’ll need to focus your efforts there.
We believe that your small business should have all the tools it needs to succeed in today’s digital world. Our creative agency can help you achieve all of your goals. Please contact us today to find out more!