The Underblog

3 Tips for Finding a Quality Marketing Agency

marketing agencyIt’s more important than ever to have an effective marketing strategy across the digital realm. No matter the size of your company, operating the marketing division yourself can be extremely difficult. In order to succeed in 2017, you’re going to need every competitive advantage you can get to stand out from the crowd. Working with an experienced digital marketing agency is a great way to improve your business.
There are plenty of marketing agencies out there that offer their services, but it’s important to be able to distinguish between the quality agencies and the ones that just want your money. Here are a few tips for hiring a marketing agency and what you should be looking for.
Social Media Knowledge
Social media has grown into one of the largest sectors of the digital world. If your company doesn’t have social media accounts on the various networks, you’re going to be considered prehistoric. In 2012, roughly 67% of companies had dedicated social media teams. Since then, that number has increased to 78%, and it looks like that trend will continue because social media is such an integral part of business today.
Emphasis On Building Your Brand
The most successful marketing agencies don’t focus solely on promoting a company’s specific product or service, but rather spend most of their energy on actually growing that company’s brand. Although it’s important to market your product and service, the only way to truly grow your business is to promote your brand though quality marketing. Your company and one of your competitors might have identical products, but if you spend more time and energy on your brand, you’ll have a much better shot at success.
Along with brand focus and social media experience, a marketing agency must be creative in order to succeed. There are creative agencies that will work with you and develop an original marketing strategy that is specifically tailored to your company and its individual needs. A creative agency will ensure that your company’s brand is growing across the digital realm in a creative and original way.
If you want to grow your company brand, standout on social media, and improve your marketing creativity, contact VWA today!

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Is Print Advertising Really Dead? 3 Predictions For the Future



There’s a widely held belief that print advertising is dying (or may already be dead). Considering that U.S. marketers will spend nearly $24 billion on online ads this year alone, this sentiment is certainly understandable. Many companies have replaced the majority of their print advertising efforts with online marketing, and it’s not hard to see why. Hiring an online marketing agency typically may have a lower cost and a better ROI. But should you abandon your print advertising efforts just yet? Not necessarily, experts say.

Many times, using a combination of print and online methods can be much more beneficial than choosing just one. And there are countless industries whose target demographics are unique in that they respond much better to print ads. One of the benefits of hiring an advertising agency is that your ad agency can customize a strategy that will work best for your particular business and customers. By continuing to work with your creative agency on print ads as well as digital marketing tools, you’ll be getting a much more diversified solution. Here are three reasons not to give up on print ads:

  • It’s better to have a mixed approachIn general, you shouldn’t put all your eggs in one basket. By eliminating print ads entirely, you may be alienating an important segment of your customer base. While some consumers feel totally comfortable interacting with a company on social media, others would rather receive information in a more traditional fashion. If you have a combination of digital ads, print ads, and social media interaction, you’ll have a much better chance of reaching a bigger customer pool.
  • Some demographics need a personal touchOne downfall of digital ads is that they don’t usually feel very personal to consumers. When you see ads on webpages or commercials before video content all the time, it becomes very easy to ignore them. They’re a great way to increase brand recognition, but they’re not always great for engagement purposes. Think about your target audience. Will your customers appreciate personal touches like direct mailings or ads in the local paper? Don’t discount these traditional methods as being out-of-date. They may work better than you’d think.
  • The print ad experience can’t totally be replicatedAs hard as digital marketing agencies try, the complete experience of a print ad can’t be achieved through a digital ad. Because print ads are physical and digital ads merely visual, digital efforts may leave something to desired for some customers. Print ads still provide a very valuable physical experience for consumers, as they provide more ways to engage the senses. If you’re having trouble reaching your audience and making a connection through digital means, add print as part of your strategy.

Our creative agency can custom-make any marketing strategy to fit your needs. Whether you want a combination of print and digital or want to focus solely on one tactic, we can help you achieve your goals. For more information, get in touch with us today!

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