When you hire an ad agency, it’s easy to be seduced by how well they market themselves. After all, that is our job! But ultimately, you need to make sure that the full-service marketing agency you choose to work with is going to put their clients first — and be highly skilled at doing so. When you’re considering different advertising agencies, you need to put their knowledge and capabilities under a microscope. Are they experts in their field? Can they provide the kind of advertising you want for your company? Do they have the power to take you to the next level? Of all the advertising agencies in Atlanta, we pride ourselves on providing the best possible service for our clients with our talent and expertise. Although there are many factors to consider, we think these are three of the most telling.
- Make sure their design skills are up to snuff
Back in 2015, more than $180 billion was spent on advertising in the United States. You have to make sure that this significant part of your company’s budget isn’t wasted. If your ad agency’s design is subpar, you’re never going to get the attention and sales your company deserves. One way to tell whether you’re working with one of the finest advertising agencies in Atlanta? Check out the agency’s website. If the design is outdated or their branding is blasé, it’s not likely that they’ll do much better with your company’s ads. Although their focus should be on their clients, that doesn’t mean that they should let their own marketing fall flat.
- Ask about mobile strategies
It’s more important than ever to implement the latest technology in your marketing strategy. If they have a client whose site or ads don’t function well on mobile or they seem to know nothing about social media marketing, those are pretty clear signs that they aren’t going to be a good choice for the future. They’ve clearly already fallen behind the curve, so there’s little chance they’ll be able to catch up with ever-evolving technology. While they may not handle website design themselves, it’s important they know about the latest practices in related fields; that’s the only way they can ensure their clients will succeed. If they’re still depending on print ads and don’t know much about Facebook, don’t even consider the partnership.
- Consider a local agency
A personal touch can be paramount for many businesses. Being able to meet face-to-face is a real perk for many of our clients, which is why many of them seek out advertising agencies in Atlanta and the surrounding area. Although we work with clients in other parts of the country, both we and our clients love having our location in common. This can be especially important when you’re a small business or are considering working with a smaller agency. Whether every marketing agency will realize it or not, local clients often get precedence. Plus, it can motivate your agency to work a bit harder for you if they know you could show up at their offices at any time!
If your company needs a revamped marketing strategy, Van Winkle + Associates is here for you every step of the way. To find out why we’re one of the best rated advertising agencies in Atlanta, give us a call today to set up a consultation. We’d love to work with you.