3 Tips for Finding a Quality Marketing AgencyJanuary 25th, 2017
It’s more important than ever to have an effective marketing strategy across the digital realm. No matter the size of your company, operating the marketing division yourself can be extremely difficult. In order to succeed in 2017, you’re going to need every competitive advantage you can get to stand out from the crowd. Working with an experienced digital marketing agency is a great way to improve your business.
There are plenty of marketing agencies out there that offer their services, but it’s important to be able to distinguish between the quality agencies and the ones that just want your money. Here are a few tips for hiring a marketing agency and what you should be looking for.
Social Media Knowledge
Social media has grown into one of the largest sectors of the digital world. If your company doesn’t have social media accounts on the various networks, you’re going to be considered prehistoric. In 2012, roughly 67% of companies had dedicated social media teams. Since then, that number has increased to 78%, and it looks like that trend will continue because social media is such an integral part of business today.
Emphasis On Building Your Brand
The most successful marketing agencies don’t focus solely on promoting a company’s specific product or service, but rather spend most of their energy on actually growing that company’s brand. Although it’s important to market your product and service, the only way to truly grow your business is to promote your brand though quality marketing. Your company and one of your competitors might have identical products, but if you spend more time and energy on your brand, you’ll have a much better shot at success.
Along with brand focus and social media experience, a marketing agency must be creative in order to succeed. There are creative agencies that will work with you and develop an original marketing strategy that is specifically tailored to your company and its individual needs. A creative agency will ensure that your company’s brand is growing across the digital realm in a creative and original way.
If you want to grow your company brand, standout on social media, and improve your marketing creativity, contact VWA today!