These 4 Marketing Strategy Rules Are a Must For Any Small BusinessNovember 22nd, 2016
Regardless of the size of your business, you need to have a strategy for your marketing. Although digital marketing is becoming more popular than ever, around 50% of the companies who do utilize it don’t have a plan! When you don’t have a plan, you’re essentially flying blind. If this sounds familiar, your business could definitely benefit from using an advertising agency. A creative marketing agency can help identify the things that can help to improve your revenue as well as what might be a waste of time and money. For small businesses, this can be vital for survival. If you’re looking for creative ad agencies in Atlanta, we can help. Here are the steadfast rules your small business needs to follow for marketing strategy success. Here are four of the most important:
- Identify Your Brand
“Branding” is a word that gets thrown around a lot, but that doesn’t diminish its importance. In order for potential customers to remember your company and the services you provide, you need to have a clear brand identity. Everything you put out — from print ads to social media posts — needs to be easily recognized as something that belongs to you. You need to consider everything from copywriting style to color choices to having a memorable logo. Although many ad agencies in Atlanta may claim that they can help you with branding, you should choose an ad agency that has clients with memorable campaigns. If you’re cohesive with your ads and your branding, customers will be drawn to what’s familiar and to something that resonates with them. That’s how you build brand loyalty.
- Differentiate Yourself From the Competition
Chances are that there are already countless businesses in your industry within your area. If the local market is already saturated, you need a marketing agency to help you set yourself apart from the rest. Becoming familiar with the competition is paramount in order to find what makes your company unique. Do you offer services that others do not? Do you have new technologies coming to market? Do you have a one-of-a-kind point of view? You’ll need to explore what makes your company special in order to rise head and shoulders above your competitors.
- Know Your Customer
Identifying your customers is just as important as identifying your competition — and maybe more so. Who is your ideal customer? How can you effectively reach that target customer? Knowing your audience can be tough for many businesses — some want to appeal to everyone. While there’s nothing inherently wrong with that, it’s often more effective to find your niche and focus on how to effectively market to those consumers. Many businesses don’t want to alienate potential customers and potentially miss out on profits, but honing in on your ideal customer will actually benefit you.
- Track Your Tactics
Being able to track your advertising tactics is key to marketing success. Digital marketing efforts can be especially helpful in this regard. When you focus on specific keywords, you’ll be able to see what’s working and what isn’t. This will allow you to make better and faster decisions on how to reach those targeted customers. Your creative agency will also be able to analyze whether your strategy is getting the results you want or how this can be changed to yield a better one.
If you’re looking for highly qualified ad agencies in Atlanta, GA, our services are among the best the area has to offer. Whether your business wants a small boots or needs a complete marketing overhaul, we can help take your company to the next level. Contact us today to find out more.