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Believe in Better

When the Mohawk Group needed help determining a new brand position for their commercial flooring division, they turned to VWA for help. Through a research study with internal and external stakeholders, we were able to author the Believe in Better concept that serves as an internal rallying cry for the organization and a clear differentiator for the brand's diverse customer base.

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Van Winkle + Associates | 3384 Peachtree Road Suite 200, Atlanta, GA 30326 | 404-355-0126